How many advertisements do we watch each day? How many of them do we remember? Most of us encounter dozens of advertisements each day. If you start paying attention, you will probably notice that the advertisements we remember are the ones that tell a story. There is a reason for that: humans are hardwired to pay attention to stories. It is how we communicate, how we share lessons, how we connect with each other. And if your brand is not telling a good story, it is unlikely anyone will remember you more than a second or two after your advertisement disappears.

Throughout the decades, countless studies have proven that the human brain responds more positively to a story than a collection of cold, hard facts. When we are reading nothing but data, we only engage the language part of our brains to decode the message we are being given. However, when we read a story, we engage other aspects of the brain that would typically be engaged if we were experiencing whatever we are reading about. In other words, from a neurological perspective, storytelling allows you to help your customers see things from your perspective. Stories are also far easier to remember than facts and statistics because our brains blend the tales that we read in with our own memories.

According to researches – If people really love a brand story:

Your logo is the first thing people think of when they picture your brand. A professionally designed logo draws the eye and solidifies your brand in the mind of the viewer. Make it memorable and effective with the help of HARIKALET branding and graphic design team.

Even though the world is turning more and more to the Internet when searching for a service, there will always be a huge need for printed marketing pieces – tangible evidence of the brand, designed congruent with the brands core values and personality. These printed materials have a huge impact on your corporate image, and help to earn your client’s respect quickly.

In today’s competitive landscape, you need to provide supporting information about your company’s products or services. Your business success may depend on how well you communicate what you have to offer.

We consider corporate identity as a set of visual guidelines that define your brand. As your company grows, a tight corporate identity will ensure that your brand grows with it. When properly executed, your print collateral will answer any and all questions regarding your company’s visuals.

More than a “nice to have”, a strong brand is a “must have” in today’s business environment. In fact, a strong brand is a powerful business tool that is essential for success. Most businesses are facing increased competition. To create separation from their peers, businesses need to position themselves as being smarter, better…different.
To win in today’s competitive marketplace, you need to clearly communicate what’s unique about your brand. HARIKALET will help you tell your brand story in a way that differentiates it from, and elevates it above, your peers. From sound strategy to compelling visuals and a singular brand voice, we capture the essence of your company and bring your brand to life.