DIGITAL MARKETING

DIGITAL MARKETING

There is no doubt that the world is changing fast. In the recent past more conventional ways of marketing such as TV adverts, radio ads and billboards were the order of the day. This is simply not the case anymore, Digital Marketing has taken over. Research shows digital marketing is by far the most common and effective way of marketing in the digital age. Every company is striving to have an edge over their competitors by utilizing various digital marketing strategies.

In order for a digital marketing to reap maximum benefits, it has to be done well. This is where HARIKALET comes in. We have experienced experts who will create effective digital marketing campaigns for your business. We know what is trending and will customize your campaign to target the customer base looking for the kinds of services or goods you provide. Our digital marketing team is ready to provide assistance with this in several ways, including: Search Engine Optimization, Social Media Marketing, Email and Newsletter Marketing.

 

SEARCH ENGINE OPTIMIZATION

Owning a website without performing SEO is like having a car with no gas. It can sit there, simply existing, but it will not get anywhere. SEO implies the process of influencing the position of a particular website in results of search engines. The practice aims at making the website more visible to web visitors. It is critical since internet users pay more visits to web pages with higher page rankings. Search Engine Optimization chiefly affects unpaid or organic search results.

According to Internet Live Stats and Search Engine Land, a prominent tech publication, there are over 40,000 search queries every second on Google, which amounts to over 3.5 billion searches per day. In 2016, the company reported that there have been over 2 trillion queries in the past year! If you are an owner of a website not utilizing the benefits of SEO, you are missing valuable opportunities to engage with potential customers.

Common issues stemming from a website that lacks SEO are following:
– Stagnant web traffic
– Low sales
– Your website casts a very small net
– Potential customers who search for a service or product you offer will not find you
– Missed opportunities by not maximizing on the most common way consumers find businesses online

Search engine optimization takes your website and makes it highly visible and attractive to the search engines. Through SEO, you get found by the right people for the right reasons. SEO improves exposure by ensuring that your content is pulled by search engines when people type a related query. It also improves the on-site experience of your prospects to drive more conversions and revenue, building your brand and presence!

Improve Site Traffic

We inquire common topics essential for your business needs and implement them to improve traffic.

Improve Sales

By using analytic optimization that builds a broader web presence, your sales will be vastly improved.

Brand Identity

Your brand will be easily identified when we connect your common topics to the popular queries.

High Availability

Your content will largely become accessible, which elevates the imperative influence of your business.

OUR PROCESS

Keyword Inquiries

In the beginning, to comprehend your business’ focus and objectives, an exhaustive inquiry will be performed so your preferences could be mindfully studied. This could help produce a meaningful set of several types of keywords that respectfully represent your content and successfully meet your requirements. The final product of this first phase is a comprehensive report that will list all the probable keywords grouped by several crucial SEO parameters.

Competition Examination

In this step, other popular businesses that have better search engine rankings in your area of interest will be carefully examined. The content strategy will be significantly improved, and SEO optimizations will be performed with greater quality when low-competition, best-matching keywords will be closely considered. The report that is obtained in this phase will be incorporated in the report which was obtained from the previous phase.

Content Strategy

When the keyword inquiry report from the previous phases is derived, a complete examination will be conducted so the probable areas of improvement will be discerned. Here, our team will make the best efforts to explore whether there is original content on the website. Also, we will check to see if more relevant pages could be added or if there is a possibility of improving and updating existing pages, and in the same time discussing the visual aspects of your website. These actions will help your site become more inclusive, more expressive, and SEO-beneficial.

On-Site Improvements

Intelligent flow of site sections, responsive design aspects, page loading times, utilizing unique keywords, maximally avoiding crowded keywords, and plenty of other SEO ranking components will be deliberately inspected so your website could get higher search-engine rankings, thus improving your website’s availability.

Off-Site Improvements

In this phase, our team will check whether there are any inactive or irrelevant links on your page that might downgrade your search-engine exposure, and also analyze if there are any relevant links that could be added so the rankings would gain even a greater boost. In the meantime, a comparative study is made with other popular businesses, inconsistencies are observed and resolved, and several other actions are suggested to obtain even a more advantageous and improved web presence.

Conversion Rates

Analyzing your current web involvement, out team will assemble conversion rates. Also, discussions about your objectives and possible enhancements of the optimization factors will be made. Page elements will be reviewed, potential rearrangements will be considered and sections that include user involvement and which stimulate user response may be added or updated.

Google Analytics

In the last step, Google Analytics will be incorporated to your website and several optimization factors will be inspected. The data obtained in this manner will then be utilized to populate important and relevant reports which later can be used to improve the overall user experience on the website, eliminate leakage points and enhance many other significant aspects of the website’s exposure and ease of accessibility.

Keyword Inquiries

In the beginning, to comprehend your business’ focus and objectives, an exhaustive inquiry will be performed so your preferences could be mindfully studied. This could help produce a meaningful set of several types of keywords that respectfully represent your content and successfully meet your requirements. The final product of this first phase is a comprehensive report that will list all the probable keywords grouped by several crucial SEO parameters.

Competition Examination

In this step, other popular businesses that have better search engine rankings in your area of interest will be carefully examined. The content strategy will be significantly improved, and SEO optimizations will be performed with greater quality when low-competition, best-matching keywords will be closely considered. The report that is obtained in this phase will be incorporated in the report which was obtained from the previous phase.

Content Strategy

When the keyword inquiry report from the previous phases is derived, a complete examination will be conducted so the probable areas of improvement will be discerned. Here, our team will make the best efforts to explore whether there is original content on the website. Also, we will check to see if more relevant pages could be added or if there is a possibility of improving and updating existing pages, and in the same time discussing the visual aspects of your website. These actions will help your site become more inclusive, more expressive, and SEO-beneficial.

On-Site Improvements

Intelligent flow of site sections, responsive design aspects, page loading times, utilizing unique keywords, maximally avoiding crowded keywords, and plenty of other SEO ranking components will be deliberately inspected so your website could get higher search-engine rankings, thus improving your website’s availability.

Off-Site Improvements

In this phase, our team will check whether there are any inactive or irrelevant links on your page that might downgrade your search-engine exposure, and also analyze if there are any relevant links that could be added so the rankings would gain even a greater boost. In the meantime, a comparative study is made with other popular businesses, inconsistencies are observed and resolved, and several other actions are suggested to obtain even a more advantageous and improved web presence.

Conversion Rates

Analyzing your current web involvement, out team will assemble conversion rates. Also, discussions about your objectives and possible enhancements of the optimization factors will be made. Page elements will be reviewed, potential rearrangements will be considered and sections that include user involvement and which stimulate user response may be added or updated.

Google Analytics

In the last step, Google Analytics will be incorporated to your website and several optimization factors will be inspected. The data obtained in this manner will then be utilized to populate important and relevant reports which later can be used to improve the overall user experience on the website, eliminate leakage points and enhance many other significant aspects of the website’s exposure and ease of accessibility.

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82% of all users click on websites generated in the organic search results.

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73% of searchers visit only pages seen on the first page of search results.

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68% of businesses would be interested in supporting implementations of SEO strategies.

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Search Engine Optimization is guided by a specific set of recommendations that, if respected, will prove to provide better rankings for your website. We are utilizing the best practices which do not involve using any black-hat SEO techniques, and highly endorsed optimization guidelines will be implemented to improve your website’s integrity.

SOCIAL MEDIA MARKETING

The first step in reaching potential clients on social media is to establish your social media accounts. There are several effective strategies for attracting potential customers to your social media accounts. We have many years of experience in SMM (Social Media Marketing) that enables us to launch and steer a resourceful and powerful social media campaign that will bear results. To achieve SMM goals, we promise to work with you during the entire process. You can think of us as your complimentary team of advertising, sales and marketing professionals.

Effectively managing your customer base is one of the most strategic advantages a business can have. We will assist you in attracting new customers to your business through social media channels AND keep them. We are committed to offering our comprehensive services at or below your budget.

Elevate Brand Awareness

Present your brands’ identity and message straight to your audience to provide better brand apprehension.

Facilitate Client Interaction

Increase customer reachability, provide support and offer services through social networks.

Increase Google Ratings

Search engine rankings are vital, so we boost your social interactions for a broader internet presence.

Essentially Improve Business

Strengthen client connections, be easily accessible to your audience, advertise products and improve business.

Defining the purpose of promoting your business on social platforms involves meetings with our team. After this initial phase, social media branding and search engine optimization are performed.

This process of maximizing performance for search engines incorporates integration of appropriate live feeds, images, logos and buttons, providing keywords to attract engines and searchers and defining a vanity URL.

We always take your brand identity into consideration when estimating the necessary types of updates and their frequency. Various types of posts from predefined popular companies and top-quality content may be promoted to attract attention as well.

An emphasis on common posts with special promotions and offers is also added. A custom posting plan and a content strategy for your social media channels will be provided as well.

Defining the purpose of promoting your business on social platforms involves meetings with our team. After this initial phase, social media branding and search engine optimization are performed.

This process of maximizing performance for search engines incorporates integration of appropriate live feeds, images, logos and buttons, providing keywords to attract engines and searchers and defining a vanity URL.

We always take your brand identity into consideration when estimating the necessary types of updates and their frequency. Various types of posts from predefined popular companies and top-quality content may be promoted to attract attention as well.

An emphasis on common posts with special promotions and offers is also added. A custom posting plan and a content strategy for your social media channels will be provided as well.

Facebook is the greatest social networking platform on the Internet. If you would like your brand to be noticed, we offer various traffic enhancements, custom media contents and ads and optimization services.

Twitter is available for many devices and platforms, allowing users to broadcast tweets. We will help you reach target audiences by scheduling significant content and supporting traffic enhancement.
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LinkedIn is a networking service offering many professional opportunities. Our team will build a LinkedIn account, set up a profile, initiate ad targeting, and schedule meaningful content.
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Instagram is a social platform focused on photo and video-sharing. Our team will help you build meaningful advertising, improve user engagement and design attractive content for your profile.
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Pinterest is a service that stores and shares information via photos and videos. We support the processes of boosting user engagement, delivering substantial updates and establishing ad targeting.
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YouTube presents a unique opportunity in terms of marketing in a large number of innovative and effective ways. We create custom marketing campaigns to help your brand take advantage of the growing audiences found on the platform.

Facebook is the greatest social networking platform on the Internet. If you would like your brand to be noticed, we offer various traffic enhancements, custom media contents and ads and optimization services.

Twitter is available for many devices and platforms, allowing users to broadcast tweets. We will help you reach target audiences by scheduling significant content and supporting traffic enhancement.

LinkedIn is a networking service offering many professional opportunities. Our team will build a LinkedIn account, set up a profile, initiate ad targeting, and schedule meaningful content.

Instagram is a social platform focused on photo and video-sharing. Our team will help you build meaningful advertising, improve user engagement and design attractive content for your profile.

Pinterest is a service that stores and shares information via photos and videos. We support the processes of boosting user engagement, delivering substantial updates and establishing ad targeting.

YouTube presents a unique opportunity in terms of marketing in a large number of innovative and effective ways. We create custom marketing campaigns to help your brand take advantage of the growing audiences found on the platform.

Email & Newsletter Marketing

We firmly believe that a strong email marketing campaign can really enhance your integrated marketing strategy while improving your ability to reach customers directly. Email may feel a bit outdated, but it will never truly go out of style. Whether you use it for prospecting, building brand loyalty or upselling customers, email marketing should be a consistent part of your overall marketing mix. There are many great email marketing strategies that you can implement to maximize your return on investment. Let HARIKALET find and collect thousands of email addresses from individuals and businesses which are your potential customers, and to create an email marketing campaign that will engage them and generate results.
  • 86% of professionals prefer to use email when communicating for business purposes. 86% 86%
  • 89% marketers said that email was their primary channel for lead generation. 89% 89%
Trackable Data
Email enables you to track your response rates more efficiently. You can see how many people open the email messages, measure conversion and click-through rates, and track who forwards your email to others.
Email Addresses Are Usually Forever
Phone numbers and addresses may change, but most people keep their email addresses forever. They might have multiple emails for different purposes, but as long as you have at least one of the addresses on your list, you’ll always have a way of reaching these customers.
Just Look at the Stats
There are well over 3.7 billion email users in the world and the numbers grow daily. 91% of consumers say they check email every day. Plus, the majority of companies that utilize email strategies report a positive ROI.
Efficiency
If you automate your responses and manage your email campaigns and databases wisely, it can be easy to run a full-scale email marketing campaign.
Targeted Results
You can have multiple email lists for different marketing purposes. Have lists of existing customers you can email for upselling or provide information/resources that build brand loyalty. You can also set up targeted prospecting lists, as well. Craft each email to generate specific calls to action for those specific audiences.
Trackable Data
Email enables you to track your response rates more efficiently. You can see how many people open the email messages, measure conversion and click-through rates, and track who forwards your email to others.
Email Addresses Are Usually Forever
Phone numbers and addresses may change, but most people keep their email addresses forever. They might have multiple emails for different purposes, but as long as you have at least one of the addresses on your list, you’ll always have a way of reaching these customers.
Just Look at the Stats
There are well over 3.7 billion email users in the world and the numbers grow daily. 91% of consumers say they check email every day. Plus, the majority of companies that utilize email strategies report a positive ROI.
Efficiency
If you automate your responses and manage your email campaigns and databases wisely, it can be easy to run a full-scale email marketing campaign.
Targeted Results
You can have multiple email lists for different marketing purposes. Have lists of existing customers you can email for upselling or provide information/resources that build brand loyalty. You can also set up targeted prospecting lists, as well. Craft each email to generate specific calls to action for those specific audiences.

REQUEST A QUOTE

Don’t let the wind of current opportunities blow around you in vain. Convert its potential to increase your benefits. Let HARIKALET build your WINDMILL! Let HARIKALET create your Digital Marketing strategy which is most suitable for your business, and most efficient for your budget. It is time to stop thinking that nowadays opportunities which Digital Marketing offers are luxury reserved only for the huge corporations, or affordable only to large companies. With the solutions that HARIKALET offers, you too can convert the potential of Digital Marketing in business value. Just a few steps are dividing you from ensuring a significant and differentiated presence in the market that attracts and retains loyal customers.
Please fill out the following form and we will send you a quote for your project.

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